Angry Birds Launches First Branded Game
The relationship between Wonderful Pistachios and Rovio’s Angry Birds entered a new level Thursday with the launch of The Hunt for the Golden Pistachio, the first branded Angry Birds game.
You can play the game on GetCrackin.com but it requires a Chrome browser and functions much like the standard Angry Birds games except that the birds are used to crack open pistachios as well as destroy pigs. Users will also get the chance to win a total of $300,000 in prizes, which range from free pistachios and Angry Birds plush toys to $25,000 cash…prizes will be offered through Dec. 31.
This is the second collaboration between Wonderful Pistachios and Angry Birds, in September, they did an ad for Wonderful’s 2 year-old “Get Crackin’” campaign as well. Rovio has been exploiting Angry Birds‘s success in every way possible including with a planned TV show, movie and most recently a cookbook.
Not sure, well I know I’m sure that I will not be watching an Angry Birds movie…really?!?!? I wonder if the cookbook will be full of chicken recipes. LOL 🙂 (I know, corny)